4 Ways a Website Redesign Can Help You in Your Recruitment Process

A website redesign is likely to cost you tens of thousands of dollars. It’s not something you undertake lightly. However, it’s sometimes well worth the cost.

Many companies think about a website redesign project from the customer perspective. While it certainly helps bring in new prospects and build rapport with your visitors, there’s another audience to consider as well. These are your potential new hires!

Someone interested in working at your business will review your website to get a feel for your company’s culture, history, and impact. Here are four ways a website redesign can make a big difference in the impression you make on recruits.

 

Maximize Your Impact on Minimal Screens

Being mobile-friendly was a new idea 10 years ago, but now it’s standard. If your website isn’t well designed, it may look terrible on a cell phone or tablet. That’s a problem since 58% of job searchers are using their phones to look for work.

A website that isn’t optimized for mobile may have elements that overlap, text that’s too small to read, and navigation that’s hard to use. This can turn off a job seeker before they even make it to your job openings page let alone the application.

A website redesign can make your site simpler and sharper on screens of all sizes. This will help you make a positive impression on both customers and potential employees.

Use Branding to Your Advantage

Your brand includes the most recognizable features of your company, from the color scheme to the logo. The better you use those elements in your website, the more impressed potential employees will be.

Make sure you understand how color impacts psychology. Some colors like red, orange, or green get people excited and ramped up, while others are calming and soothing, such as blue or purple. You want to make sure your brand communicates your message and gives the right impression.

From there, make sure your logo is easy to read and understand. You don’t want to be on a list of blooper logos that made people think about the wrong things.

There are going to be a lot of people looking for new work in 2021 and beyond. Make sure your website is visually appealing!

Tie in With Your Social Media and Other Digital Marketing

Your company’s website doesn’t exist in a vacuum. It lives in the digital world along with your social media profiles, Google My Business page, and more. It’s important to tie into that presence online if you want to recruit successfully.

You can use your social media platforms to promote your job openings just like you promote products and services. Make sure to link to your website for more information. Similarly, your website should make it easy to find your social media presence so job seekers can learn more about you.

If your website isn’t integrated with your other marketing outreach, it’s time for a redesign. Don’t be afraid of using traditional marketing in complement to your social media efforts. A TV ad declaring your new social media recruiting campaign may have as much or more impact as simply posting a picture and hashtag and crossing your fingers. Your customers and job recruits will get a much better idea about who your company is.

Include Virtual Interviews and Testing

The world’s experience with COVID-19 reshaped business in many ways. One of the biggest trends that impacts recruitment is the growth of remote work and remote hiring. You want your website to be able to handle these new demands.

Your website redesign can include a hiring portal that allows recruits to complete key information online. You’ll save time and money because you won’t have to play phone tag or have multiple interviews.

Include a way to complete assessments, personality profiles, references, and even video interviews through your website. This hiring portal can help you streamline your process, so you close hires quickly and avoid losing them to competitors.

Use Your Website as an Essential Tool

In human resources, you might not have thought much about your company website. You might think that’s the domain of marketing. However, the business website impacts your potential hires just as much as customers.

A website redesign is a big project, but there are major benefits. The four discussed above may make you decide that it’s time to overhaul the company website. You’ll be glad you did!