Apprenticeship Standard for Sales Executive – Frequently Asked Questions
What job roles are suitable for this standard?
The Sales Executive apprenticeship is ideal for those staff who are new into a sales role and looking to build their knowledge, skills and behaviours to enable them to be successful in a sales environment. This qualification is also suitable for existing sales staff who would like to underpin their knowledge and develop their skills and behaviours further.
Who is eligible to join the programme?
The programme has certain eligibility criteria, as required by the government. The rules are quite extensive but, in short, people can apply if they’ve had the right to work in the UK for the past three years, work at least 30 hours per week, and do not already hold sales qualifications higher than level 3. Our advisors will discuss this with you in more detail to ensure the entry rules are fully understood and complied with.
Can our existing staff join the programme?
Yes, the programme is appropriate for those already in sales roles who may already have developed practical experience but who wish to develop their theoretical understanding of sales. There is a general expectation that anyone joining the programme will benefit from significant development, so it is not suitable for very experienced managers.
Is the apprenticeship useful for new members of staff?
Yes, provided they have exposure to the full sales cycle.
What level of apprenticeship is this?
This apprenticeship standard has been set at level 4.
How much does the apprenticeship cost and how do we pay Juice?
The government has set a funding cap of £6,000 for the Sales Executive Apprenticeship. Juice will work with you to set up your Apprenticeship Service account, so that your levy funds are transferred to us over the course of the apprenticeship (in accordance with the levy funding rules). This is an automated process that involves a series of checks and balances undertaken by the Education and Skills Funding Agency. If you do not have a levy fund, then the government still pays 95% of the cost and you pay 5% – this equates to you paying £13 per month per learner and the government pays the rest.
Are there any entry criteria?
Apprentices must either hold GCSE Grade C/Level 4 or above in English and maths before they can join the apprenticeship.
What e-learning will our apprentices use?
Your apprentices will benefit from our established range of exceptional video courses on sales and business development. These videos offer a fresh, new, innovative and easy-to-use learning platform that are, above all, fun and engaging.
How are our sales staff assessed?
Our mentors will coach your sales staff to ensure they are prepared well for the End Point Assessment and achievement of the full Sales Executive Standard. Six weekly objectives are set for apprentices followed by review sessions with mentors carried out remotely via MS Teams.
How long does the programme last?
Typically, managers will be on programme for 18 to 22 months. A lot depends on their personal circumstances and the duration can be adjusted, to some degree to ensure your apprentices’ and your organisation’s needs are fully met.
Are there different pass marks to the apprenticeship?
Yes, your learners can secure a pass or distinction. Juice aims to support all learners to have the opportunity of passing with distinction, which is a clear recognition that they are someone who regularly goes beyond the normal expectations of the job and has the potential to develop and improve quickly.
How do you make sure the apprenticeship is delivered to a very high standard?
Our apprenticeship programme is frequently checked for its impact and effectiveness. We use a range of quality assurance tools to identify our strengths and areas for improvement. These tools include observations of our team working with your apprentices, feedback from your apprentices and their managers, and analysis of their progress and other data. We stay up to date with best practice through our membership of the Association of Employment and Learning providers (AELP), by networking with other professional training providers, and by researching relevant information such as Ofsted reports on apprenticeships. Our work is externally checked by our awarding organisations, the Education and Skills Funding Agency, and Ofsted.
What if we have a complaint?
Please find our complaints policy here
Which employers designed the Apprenticeship Standard for Sales Executives?
A group of employers came together to design the new apprenticeship standard.
They were known as Trailblazer group. They came from a diverse range of backgrounds and included, for example, Mondottica, Bauer Media, BT, Warburtons, CPM, Whitbread, Glaxosmithkline, Pepsico and many others.
How do we get started?
The first step is to have an informal discussion with us to explore how the Apprenticeship Standard for Sales Executive can support you and your staff. There are some administrative steps to work through before any apprentices can start. These include making sure that your Apprenticeship Service account is properly set up, that there is a contract in place (a requirement of the Education and Skills Funding Agency), and that apprenticeship agreements and commitment statements are in place. We will explain all of this and steer you through the process.