Are you wondering why your LinkedIn profile did not help you in furthering your career goals so far? Do you have a LinkedIn profile which is incomplete? If the answer to these two questions is yes, you have probably not invested enough time in learning how you can use LinkedIn to attract profile views from recruiters and employers.
Getting information out to consumers and finding leads is a challenging process. There are so many rules to follow for search engine optimization and keywords and content. It can be incredibly confusing. On top of all of that, you’re competing with hundreds if not thousands of other businesses online to have
your voice heard and your words read.
There are so many suggestions on how to have your content found, from developing online stories to engaging people with contests to gating your content for lead generation. All of these may or may not work for you, but you’ll never know unless you try. Having only one plan for marketing isn’t going to get you anywhere.
In today’s tech-savvy world, social media has become the technology no one can ignore. Hitting an all-time high in the beginning of 2018 with 83 percent of the UK adult population utilizing one or more social platforms, social media is no longer just for fun. As usage increases among all ages, the purpose of social media is expanding into the workforce. Employee engagement efforts in particular are reaping the benefits of properly utilized social media.
While happy employees are a key to success, we’re explaining just how you can keep your team engaged with these modern tools.
Successful businesses need to have the right human resources on hand at the right time. However, competitive labor markets, complicated laws and regulations, and evolving employee expectations have made recruiting time-consuming despite new software solutions that can automate a big portion of it. Companies increasingly depend on professional HR firms to help them meet their staffing needs.
The role of professional recruiting services has changed with automation and competition within the HR industry has intensified. As a recruiter, you must work faster and smarter than your competitors to truly differentiate yourself and achieve a sustainable competitive advantage that can lead to long-term profitability. Read more
A few years ago when I was running a recruitment business in Hong Kong the server went down unexpectedly one morning. I remember watching as many of my team immediately began packing up their stuff and heading for the door like it was the end of the day.
“Where’s everyone going?”, I asked casually as the stampede gathered around me as if there had been a fire evacuation.
“There’s no connection so we can’t work”, one of them replied.
“There’s absolutely no point just sitting around without Internet access”, somebody else chimed in, rallying the troops to all bail out with her.
If I’d had a whistle I would have blown it like a coach summoning the team back in off the field.
But I didn’t have a whistle so I just asked everyone to head straight back to their desks.
I suddenly realised that I had a team of supposedly experienced recruiters who actually believed they couldn’t work just because we’d temporarily lost our access to the Internet.
It was time for some basic Recruitment Training 101.
As with anything technology-related, nothing stays the same for long these days. Social media is no exception. Social has always been a moveable feast. Over the years it has morphed into a much different animal than it was in its humble beginnings. In fact, it is now a beast – everybody and their dog are now glued to their social channels. Brands are getting savvier and smarter at producing content and messages that target us more precisely. So, what’s next for the phenomenon that is social media?
No matter the size or stage your recruitment business is currently at, having recruiters, especially your top performers leave you, is just bad for business. If you want to improve the sale value of your recruitment business, retaining your top performing staff is essential.
Research shows that a high staff turnover rate can cost you at least “twice an employee’s salary to find and train a replacement.” Not only are there financial repercussions, but losing your best performers can also lower the knowledge base in your company as well as decrease team performance and morale, including your own.
Retaining good employees is crucial to the success of any recruitment business.
Sure, but how do you actually do that?
LinkedIn is currently ranked among the top most popular and most used social media channels. The number of LinkedIn registered accounts has already surpassed the 460 million users mark and continues to grow with each passing day. Its popularity can almost be compared to that of Facebook but a point to note is that their objectives are quite different, thus making them not compete for the same market.
LinkedIn is mostly used in the world of professional networking and is the most popular platform for helping in the building of brands or even to showcase your skills in a particular field. In addition to this, LinkedIn has found a role to play when you are in the business of job searching or establishing partnerships with a wide array of companies. Not only is LinkedIn vital for business use, it also has a great role to play for individuals. The simple act of writing your profile in an outstanding manner could be responsible for your success in personal development and also in finding new opportunities in your career path. For recruiters, LinkedIn is a gold mine for both potential clients and potential candidates, you just need to know how to mine it!
However, despite all these advantages that are attached to having a great LinkedIn profile, it does not exactly come that easy. The optimization of your profile is something that you have to work for and some of the strategies which you can use have been expounded on in this article.
The potential that social offers recruiters is now well understood. The benefits are many and as a result social media has now become not just accepted – but expected – in recruitment. But nothing is ever perfect.
And, just like anything, it’s easy to fall into bad habits. As everybody knows, habits can be harder to break than they are to make. Here are 5 bad social media habits recruiters should stop today.
With so much competition across the board, recruiters need to find a way to stand out from the crowd and gain the upper hand and the confidence of possible clients.
While there are no set rules for success, here are some tips on how you can enhance your chances of becoming a major leader in your field.