Getting information out to consumers and finding leads is a challenging process. There are so many rules to follow for search engine optimization and keywords and content. It can be incredibly confusing. On top of all of that, you’re competing with hundreds if not thousands of other businesses online to have
your voice heard and your words read.
There are so many suggestions on how to have your content found, from developing online stories to engaging people with contests to gating your content for lead generation. All of these may or may not work for you, but you’ll never know unless you try. Having only one plan for marketing isn’t going to get you anywhere.