Government Funded Apprenticeship Programme
Sales Development Programme
Build confident sales people who convert — consistently.
The Sales Development Programme is a 12-month, practical sales course designed for sales professionals who need to improve confidence, structure and results.
This programme helps learners master the fundamentals of modern sales — from prospecting and qualification to objection handling and closing — while building the behaviours that drive long-term performance, not short-term wins.
It’s ideal for salespeople who want to sell smarter, communicate better and deliver more consistent results.
What does the programme include?
How is this programme different?
Because great salespeople aren’t born — they’re developed through practice, coaching and repetition. This programme focuses on real sales activity, not theory-heavy learning or scripted role play.
What makes it different:
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Built around real sales conversations and live opportunities
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Practical techniques learners apply immediately in-role
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Coaching that builds confidence, not pressure
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Focus on behaviour, mindset and consistency
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Structured development for long-term sales success
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EPA preparation embedded throughout
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Funding
Government funding makes this a no-brainer.
95–100% government funded
This programme is funded through the UK apprenticeship levy, meaning:
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Levy-paying employers: 100% funded
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Non-levy employers: 95% funded (just 5% employer contribution)
A cost-effective way to upskill managers without impacting your training budget.
Responsible for revenue, pipeline or client acquisition? - This programme fits
Who is this programme for?
This programme is ideal for:
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Sales executives and consultants
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Business development professionals
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Account managers with sales targets
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Internal sales or outbound sales teams
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New starters developing core sales skills
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Experienced salespeople who need more structure and consistency
If someone is responsible for revenue, pipeline or client acquisition — this programme fits.
KEY BENEFITS
Why choose this programme?
What sales people gain
Learners develop the skills and confidence needed to perform under pressure:
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Improved confidence on sales calls
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Stronger questioning and listening skills
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Better objection handling
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Clearer qualification and deal control
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More consistent pipeline management
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Stronger professional credibility with prospects
All skills are developed through real sales activity, not simulated exercises.
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Don't just take our word for it
Awards and Accreditiations
blended learning experience
Whats included?
A blended learning experience built for sales roles
Learners receive:
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Monthly live virtual workshops
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One-to-one coaching and tutor support
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On-demand learning content
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Practical workplace sales tasks
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Peer learning and discussion
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Structured End Point Assessment preparation
Learning fits around live sales activity and targets.
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Skills development
Core learning themes
Managers will develop skills across key areas, including:
- Sales professionals develop capability across areas including:
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Sales mindset and professionalism
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Prospecting and lead generation
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Building rapport and trust
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Effective questioning and needs analysis
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Handling objections with confidence
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Presenting solutions and value
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Negotiation and closing techniques
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Managing pipeline and sales activity
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Ethics, compliance and customer experience
All learning can be applied directly to live opportunities.
Bespoke training solutions
Any business. Any size.
Join the fastest growing recruitment companies, already seeing a difference with us.
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Ready to build stronger sales people?
Complete the form and our team will help you confirm eligibility, funding route, and the best start date for your learners.
Whether you’ve got a quick question, want to dive deeper with a full demo, or just need some guidance, simply fill out our contact form. One of our friendly team members will be in touch to help you explore how we can support your training journey!
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