The process of recruiting can be long and tedious. The time spent crafting and initiating formal conversations with potential candidates takes more than usual for most recruiters. This causes an inefficiency of the whole process. However, recruiters can reduce their workload by using sophisticated systems that are tuned to give efficient solutions. This helps them avoid wasting useful time that would have been utilized in productive activities. About 75% of recruiters attest to using software to ease and save time on recruiting messages.
If you are a recruiter and are seeking to make your work more efficient, here’s a consideration of how you can save time when writing your recruiting messages.
Craft Outstanding Headlines
The recipient of your recruiting message will always see the headline first before anything else. He/she will ultimately decide to read your message depending on the way they perceive it through the headline. Therefore, headlines should be given their due consideration and substantial attention when writing recruiting messages. By just writing a remarkable headline, you won’t have to spend a lot of time trying to articulate yourself in the body of your message. You’ll have already hooked the reader from the beginning.
Choose Quality Over Quantity
Many old-school writing circles praised quantity. It was the true mark of a great writer back in the day to write volumes of work. In fact, you came off as a weak and lazy writer if you wrote short pieces of work. Conveying thoughts, sentiments, communication and perceptions over long messages was the norm rather than the exception.
Well, with modern day dynamics, this has come to change. Most people are bombarded with many messages and emails. It takes great effort for a person to read past the first two sentences of any email. As a recruiter, you ought to have this in mind when communicating with candidates.
A potential candidate may be turned away by the thought of having to read a long email. You should focus on writing short, quality emails that are personalized, rather than writing long emails. It will save you lots of time on the actual write-up and also in getting your message across to the various candidates that you seek to recruit.
Cut Down on Personal Introductions
Many people tend to introduce themselves in emails. We are sure that you’ve come across introductions such as, “Hi dear, I’m so and so…from here and there.”
Well, it may be considered courteous in some circles, but in others, it is absolutely unnecessary. Recruiters can save a lot of time when writing recruiting emails by avoiding such personal introductions. They may be good in social emails, but they may not be appropriate in recruiting messages. You are better off getting straight to the substance of the message by perhaps beginning with a direct address about them and stating your intent as a recruiter.
Make Use of Templates
The best thing to have happened to the world of emails is definitely the roll out of templates. They have greatly made the work of many people easier when it comes to writing emails. As a recruiter, you can save time by utilizing templates. You can simply create your own templates or simply use pre-developed templates that are available on word processors.
There are also many templates that are available online which can be put to great use by anyone. Ensure that each created template is simple but has a touch of professionalism. Since your ultimate aim is to save time, you can craft a long template that has put every aspect into place, leaving only gaps which can be filled easily.
Pictures are better at communicating a message than words. You can convey your recruitment message using pictures to save you time that would have been spent in writing blocks of text. If the number of candidates is also large, it is better to use imagery to convey your message. It is a swift, effective and efficient way of spreading information. As a recruiter, you can use a perfect mix of words and images when writing recruitment messages. It also makes the message to be more appealing. About 69% of candidates are attracted to an employer who actively manages his/her brand through such provisions.
Have a Call to Action
The central reason as to why you are writing a recruitment message is to move a specific candidate to action. The action here is probably to join the employer’s brand or associate with it. We can say that the call to action is the gist of the message. Everything else revolves around it.
The sooner you make the call to action, the sooner your message gets clear. Thus, it is wise as a recruiter to employ the use of call to actions as a means of saving time. It also saves great effort in the writing of recruitment messages. Call to actions (CTAs) should be stated in a clear way to provide essential information to the candidate for their further action.
Recruiters ought to up their game when it comes to writing recruitment messages. The highlighted tips are sure to help any recruiter ought there in saving substantial time when writing recruitment messages. They can be applied singly or jointly to have a better outcome on recruiting messages.