Internet marketing allows consumers to find whatever product or service they are interested in. Similarly, employers and recruiters can utilise the same strategies to attract talent to their organisations. This is due to the fact that consumers and job seekers share a common interest and that is the good quality of a brand. To ensure maximum impact, recruitment marketing combines company marketing with powerful recruitment strategies.
It is estimated that the number of social media users will reach 2.67 billion by 2018. This is good news for recruiters because they are now able to reach more potential candidates than ever before. However, recruiters need to focus on targeting the right candidates, so that the recruitment process does not have to be repeated anytime soon.
The Importance of Search Engine Optimisation (SEO)
SEO is crucial for any business that wants to improve its online presence. That is why it should form the basis of your recruitment marketing. Reaching the first page on Google might seem like an impossible task but it is achievable if done correctly.
As a recruiter, you have enormous competition. Job seekers’ inboxes are full of potential job matches. If you rank well for the desired keyword and make it among the first ten results on Google, you will be miles ahead.
The most important aspect of SEO is knowing the most relevant keywords for your industry. This will enable you to create ads that match the phrases your candidates are googling. If you are looking to hire a web designer, for example, you should consider using keyword variations such as “web design”, “web design jobs”, “web-designer jobs + location”, etc.
You can use various keyword research tools to help you find out which ones are the most searched for. You will reach a much larger number of users by ranking for multiple keywords instead of just one or two.
Candidates Avoid Uninteresting Brands
Some of the world’s biggest recruiters rely on their brand identity to attract top talent. Walmart, McDonald’s, and others work hard to maintain their unique brand identity. No matter the size, your business should follow suit.
People tend to be loyal to brands that make an effort to cater to their users’ needs. Do not expect your potential candidates to keep returning to your social media page or website unless you invested a portion of your time on their maintenance.
Recruitment marketing is all about creating a strong online presence and combining it with good brand identity. Through constant exposure, you will attract candidates and stay ahead of your competitors at the same time. The best way to do this is by developing a content marketing strategy. Having fresh, well- designed and SEO-friendly content will keep your business in the public’s eye and make it stay in the minds of potential candidates.
Be Original and Approachable
Aside from having to work on your business’ online exposure, you also have to stand out from the crowd and be unique. Like all of them, the recruitment market is becoming oversaturated. You have to find a clever way to offer your candidates something that other businesses do not.
First of all, you need to write an effective job advert. Candidates have become weary of the same old formulaic job descriptions. If you want to attract top talent, you need to sound convincing and interesting. You should make your potential candidates understand that working for you could change their lives for the better. You are not doing them a favour by simply offering a position in your company. Rather, they will do you a favour by being eager to work in a positive environment.
Do not appear condescending or superior in your adverts. If your ads come across as welcoming, you will get much more feedback. This is made easier by all the social media out there. Try to connect with some of the applicants in an informal way. If you want to hear from your potential employees, there is no better place than social media.
Instead of taking a stab in the dark, recruiters should think about developing a carefully planned recruitment marketing strategy. Otherwise, they might miss out on the most promising candidates who will, in turn, be discovered by the competitors. Recruiters are competing for candidates in the same way that job seekers are competing for positions. By developing a recruitment strategy, you will be able to reach the candidates across the many different platforms. By doing this, you ensure not to miss out on the perfect hire.