The heat between the two major recruitment platforms is getting hotter. Which is better, Job Boards or LinkedIn? Which is better for recruiters?
Discover where this battle began and its effect on the industry with a little help from our friends at CV Nation.
It’s sad, we know, but if you search “death of a job board” on Google, you will find a host of negative results.
But can high-flying social media platform LinkedIn add a new found positivity to the industry?
It is now assumed to be the “go-to place” for recruiters whilst researching assignments and seeking candidates for their latest project.
Let’s find out why…
How does LinkedIn help recruiters?
- Targeted– LinkedIn uses its algorithm along with the info people post on their profiles to match relevant candidates with your vacancy. This approach often generates higher quality applications.
- Passive candidates– there are people out there suitable for your vacancy but who are not actively seeking a career change. However, this doesn’t mean they won’t be interested in your vacancy. LinkedIn is the best way to reach passive candidates.
- Active candidates– people actively looking for another position use both job boards and LinkedIn to find new opportunities. As a result, it’s active candidates galore on LinkedIn.
- Not vacancy based– with LinkedIn’s Job Slots tool, you get a targeted ad that lasts up to 28 days. You can use this feature for multiple vacancies if you’re on a budget, swapping the vacancies as appropriate.
Speaking of the candidates, as we were, they must love the attention their LinkedIn profiles gain, and if a candidate has an impressive career background and a wealth of experience, why shouldn’t they be flattered?
But the question beckons, does flattery lead to a new job or simply make the recruiter a bit of a LinkedIn loser?
For example, Facebook is the most popular way for us to gain acceptance on a personal level, whereas LinkedIn has become the go-to for a career ego-boost (97 profile views this week and a thousand messages, nice!).
The figures don’t lie either.
LinkedIn boasts 590+ million users worldwide with two users signing up every second.
Launched back in 2003, the platform has since developed into an online database of CV’s and personal showcases all of which are accessible to recruiters worldwide.
To compliment it’s rapid evolution, LinkedIn launched Resume Builder in 2014 – a quick way to create a CV directly from your LinkedIn profile – simply pick a template, edit the info accordingly, and share.
But the important question remains, can anyone come close to competing with LinkedIn?
Simple answer, yes.
There are millions that don’t fit into the LinkedIn remit, leaving people looking in from the outside and wondering when it’ll be there turn.
As expected, the proactive job boards took notice of this demand and have therefore become more market savvy.
Many have now implemented a pay-per-click model, offering such a sustainable platform means the job board must work harder than ever to make relevant applications on behalf of their clients.
Job boards are also, almost, entirely mobile-friendly – another vital implementation considering that more people surf the web via mobile phones and tablets these days.
Far from flying off the radar; job boards across the globe are developing and adapting for a forever changing environment.
The Benefits of Job Boards for Recruiters
- Find job seekers– people who are actively looking for a new role regularly visit job boards. They also utilise the various tools that job boards have to offer including email notifications and CV uploads.
- Wide reach– you’ll get a wide audience for your vacancy because job boards are used by thousands of people daily looking for work.
- Rapid results– because the majority audience on job boards are active job seekers, your vacancy will generate applications very quickly. However, this really depends on the vacancy and how it is promoted, but job boards often get quick results.
- Financially beneficial– compared to other methods of advertising your vacancy or seeking suitable candidates, job boards offer greater value for money.
Job boards still very much compete as a go-to for job seekers, with LinkedIn often used as a research tool to view a candidate’s profile prior and after they have applied for a position.
As long as there are candidates and recruiters, job boards will never cease to lose their place in the market.
Job Boards or LinkedIn? We invite your opinions in the comments below.