How to Use Engagement Programs to Attract Employees

How to Use Engagement Programs to Attract Employees

Employee engagement is a common concept in human resource but rarely understood. Almost every employer recognizes the need to keep the employees satisfied for them to be more productive.

The best way to achieve this while at the same time attract and retain employees is through engagement. It involves maintaining respect, transparency and aligning policies with the objectives that address employee issues. When done right, engagement motivates employees to become more fruitful and loyal.

Among the major advantages of employee engagement is the significant reduction in employee turnover. A reduced turnover decreases the cost associated with hiring and training new employees. On the other hand, engagement also helps to spread togetherness and loyalty among employees, creating stability. The stability helps to develop a positive interaction with the customers and partners.

A well-executed employee engagement also helps to improve the reputation of a brand. A company that has lower attrition rate and longer employee tenure is likely to attract good reputation.

Below are some of the engagement programs to attract and retain employees. 

1. Engagement Through Recruitment

Initially, interested candidates in job positions used to send resumes through mailing services and wait for a response. However, nowadays, the internet has revolutionized the recruitment process. Job hunters can seek employment on company’s websites on the internet. HR departments should, therefore, devise strategies for engaging interested candidates on the online platforms.

The best way a company can attract strongest candidates online is to have a consistent recruitment process. The process should respond to candidates as quickly as possible. Maintaining a smooth and well-integrated online recruitment process is essential in managing talent. For instance, records of the candidates that do not meet the set threshold can be kept for future engagements.

2. Engagement Through Appraisals

The engagement process should begin right after talented candidates are identified and successfully hired. Apart from the files kept in the recruitment process, personal files can be used to identify specific talents. Identifying talents within the business helps to determine strengths and weaknesses to be used in training, management, and other HR practices. It can be very difficult for a business to engage their workforce if different characteristics of employees are not well identified.

It is advisable for businesses to conduct regular appraisals for employees to determine overall performance and contribution. Employee’s performance helps to recognize skills gaps present and the necessary succession planning. Employees are encouraged when they see their employers helping them achieve personal goals through performance appraisals.

3. Engagement Through Networking

In addition to engaging employees during recruitment and through appraisals, there are other productive ways of engaging the workforce. Many organizations dread social networks even though they can provide a better avenue of engagement.

Instead of using the conventional internet social media platforms, businesses can create an internal social network platform. Employees and the management can utilize the platform to share knowledge, interest, and experiences and therefore promoting productive engagement. On the other hand, the engagement on the platform can help employees feel appreciated and valued by the management. This can lead to increased productivity and loyalty.

4. Rewards

Another way of engaging the workforce is through reward schemes. Although tough economic times have attracted negative perception about bonus and incentive, it is a good way of making the employee feel appreciated and valued. The best way of implementing reward schemes is by introducing a consistent performance management system. In this way, rewards are connected with performance and therefore enhancing not only employee’s productivity but also engagement.

5. More Focus on Employees

For any business to thrive, employee engagement is paramount. If implemented correctly right from the start in a systematic way, it can help an organization or business scale to greater heights. If not integrated correctly, the business is likely to waste a lot of money on recruitment and training. Additionally, the business will not be able to attract or retain strong talents that can help to move forward. Furthermore, lack of effective engagement can result in a poor relationship with vital customers and partners, resulting in a considerable loss in income.

6. Engagement Through A Culture of Wellness

Businesses should develop wellness programs that not only focus on physical well being but also on mental and emotional health. According to a recent article by the USA Today, many employees in this generation prefer happiness more than pay. The article also indicates young employees are likely to make any changes that bring more career development and healthier work life. Another article points out that most young employees value their and regularly engage in exercise. It is therefore important for businesses to develop corporate wellness programs since they are avenues of engaging young employees.

Photo by Tim Mossholder on Unsplash

Abby Drexler

Abby Drexler is a contributing writer and media specialist for Training Amigo. She regularly produces content for a management blogs.

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