5 Ways to Get Creative with Employer Branding

5 Ways to Get Creative with Employer Branding

A great majority of companies tend to invest a lot of resources in the branding of their products. That is why we often associate a company with a product and soon enough, the product becomes a sort of a foundation for their brand.

But for some time now, companies have been using employer branding as a source of attracting new talent. This strategy was usually specifically created for recruitment, but soon enough, companies realised that this was also a perfect way to get them closer to clients.

There are several things that need to be included in creating the overall company brand, and they range from various recruiting policies to the work environment and reputation. Below, you will find ideas that will help your business become the brand for the best talent out there.

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5 bad social media habits recruiters should stop today

5 bad social media habits recruiters should stop today

The potential that social offers recruiters is now well understood. The benefits are many and as a result social media has now become not just accepted – but expected – in recruitment. But nothing is ever perfect.

And, just like anything, it’s easy to fall into bad habits. As everybody knows, habits can be harder to break than they are to make. Here are 5 bad social media habits recruiters should stop today.

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How Can Analytics Help You Automate Recruitment Strategies?

How Can Analytics Help You Automate Recruitment Strategies?

As candidates become more tech savvy, choosy, and purpose oriented, firms are having a hard time building a robust pipeline through traditional mediums like job boards. Yes, the organisations are suffering from a slow hiring process which means that they can’t keep their demand quotient in check. Or maybe the candidates have advanced way too far while the recruiters are still stuck to decade old ATS’, manual screening processes, and age-old cold calling.

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Recruiters - Are your candidates telling the truth?

Recruiters – Are your candidates telling the truth?

Identifying the right candidate for a position is a tricky task for any recruiter. Job seekers have, on occasion, been known to get a little creative on their CV and exaggerate their skills so they stand out from the crowd. However, some applicants often take this one step too far by completely lying about aspects of their professional life.

A recent survey has shown that seven out of 10 employers have reported finding a lie on a CV, a statistic not completely unexpected with 38% of British people admitting to falsifying the document.

So, with many sections available to disguise incorrect facts, here are some of the common places that candidates attempt to pull the wool over recruiter’s eyes.

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5 reasons to use virtual reality in recruiting

5 reasons to use virtual reality in recruiting

When you think about virtual reality, you may think about how it has been used in the entertainment industry, such as by enhancing the gaming experience and improving graphics in sci-fi movies.

However, virtual reality has more practical applications in everyday life and many company owners are starting to realize this. For example, companies that use Skype and similar tools to communicate regularly with remote workers could use advanced virtual reality technology for collaboration, making remote workers feel like they’re actually in the office and thus, more like a part of the team.

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It’s Not About You… Can You Handle That?

It’s Not About You… Can You Handle That?

I was on LinkedIn one day this week and I saw a question that one of my connections had commented on. Let me share it with you…

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Six Things to Consider Before Hiring Freelancers

Six Things to Consider Before Hiring Freelancers

For business owners, hiring freelance workers can prove incredibly beneficial towards company growth. Freelancers now make up 35% of the workforce, so there are plenty of talented contractors in virtually all industry sectors.

There are, however, some differences from hiring full-time employees that you need to understand before hiring a freelancer (if you need to classify a worker, here’s a handy questionnaire). Here are six key considerations before diving in.
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Recruiter Tips: Sales Calls – Going Back to Basics

Recruiter Tips: Sales Calls – Going Back to Basics

Recently, I was driving to a meeting and my phone rang. I didn’t recognise the number but I answered the call anyway.

Oh hi, Paul. It’s Francis here from [I honestly didn’t catch the company name]. I tried to connect with you on LinkedIn last week but you didn’t accept my invitation. I was hoping we could set up a time to catch up next week to talk about how I could help you with your next staff conference. I’ll be around Ultimo on Wednesday afternoon. Would that work for you?

I’d answered the call simply by pressing a button on my steering wheel with my right thumb. And then just as easily I pressed another button on my steering wheel with my left thumb.

I ended the call … without having even said a word.

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6 Habits Recruiters Should Steal from Successful Marketers

6 Habits Recruiters Should Steal from Successful Marketers

Akin to marketing, recruiting is also a complex and multifaceted activity that involves selling. Whereas marketers need to be successful at selling products and services, recruiters’ job entails “selling” job positions to candidates and jobseekers.

Correspondingly, in order to be a good recruiter, you need to start thinking like a marketer. This involves “stealing” some successful marketers’ habits. Let see what some of those are!

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Four Lead Generation Tips for Recruiters

Four Lead Generation Tips for Recruiters

With so much competition across the board, recruiters need to find a way to stand out from the crowd and gain the upper hand and the confidence of possible clients.

While there are no set rules for success, here are some tips on how you can enhance your chances of becoming a major leader in your field.

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