Ok, I know it’s a slightly odd title to have in a recruitment blog, but as the comedian once said, “a funny thing happened to me on the way here today….”
Actually, I was shopping for sunglasses. What unfolded, was a lesson to me that had distinct parallels with recruitment.
The salesman wandered up and started selling straight away. Each pair that I cast my eye over was described to me in the most intimate detail (“carbon fibre/titanium/alloy/optional nose guards” etc etc) and this went on and on. To be fair, his work rate was right up there. He was really going for it. 8/10 for enthusiasm. The climax was when we came to a pair of sunglasses that could withstand a shotgun blast. I said that I wasn’t interested. Clearly this didn’t compute “The Army use these” he said with mild incredulity. Surely that was going to clinch the deal.
What I wanted to say was that although recruitment can sometimes involve a few rogue staples, I wasn’t planning on storming any embassies particularly soon.
Of course, I didn’t, I just thanked him for his time and left.
The guy had gone to a lot of effort to sell me some sunglasses. I felt slightly exhausted thinking about him doing that 20 times a day, 6 days a week.
And that’s the point, not once did he actually ask me what I needed them for. Didn’t ask about my budget. Didn’t ask me anything in fact.
And the same can be said for recruitment.
It’s essential to ask your candidate or client what they are looking for. Ask the questions and get them to do the work. The moment you start trying to sell a role when you don’t know what they are looking for is just wasted energy.
A bit like my friend in the sunglasses shop.
Have a great week!