9 Simple Steps to Writing a Compelling Job Advertisement

9 Simple Steps to Writing a Compelling Job Advertisement

There are various ways of writing a job advert that will attract the right candidate

Job advertisement is crucial when it comes to filling a vacancy in an organization or business. However, getting the right candidates to apply can be tricky. How you frame the advert will determine who responds with an application, if any job seekers do. Below are 9 steps to creating a compelling job advert.

1. Be Specific About the Role

This will enable applicants to compare their experience and skills with what is required and discourage the unqualified from applying. Make sure that the job title is clear and doesn’t mislead the reader.

You should likewise try to use bullet points containing benefits or incentives related to the job. Salary (if it’s within or above market rates) is another great one. Additionally, the ability to work from home or nearness to public transport will likewise grab the attention of the reader. You may even incorporate something like a modern office or team lunch provided each Friday.

Moreover, provide a salary range. If it is not what they want, they won’t apply for that job.

2. Look at The Competition

Utilize every tool at your disposal as a marketer. That implies focusing on things like keywords – the words that your ideal applicant is searching for. You can use online keyword tools to find this out. You could also look at other companies’ ads for the position that you want to fill for you to learn more. You’ll figure out the keywords that are most important.

3. Tell Them About Your Company

Describe your company, but don’t give out a lot of details. The reader should not only get excited about that company but also have a connection to the role.

What you include in the job description and the profile of the preferred candidate should come easily to you, presuming that you’ve composed a suitable job description and created a performance profile for that job. Choose the critical skills, capabilities, and success measures and incorporate them. This is the place you will eliminate those who are not fit for that particular role.

You could maybe have the final section talking about your values and what moves you as a company. After reading your ad, the potential recruits should be left with an interesting picture of your company and working there. To know how to write a conclusion paragraph, there are various resources online to help you out with this.

4. Think About Your Ideal Candidate

Take some time to visualize the ideal candidate

Take some time to visualize the ideal candidate

Before you begin creating the ad, take some time to visualize the ideal candidate’s profile, putting into consideration his or her abilities, skills, passion and interests. If you don’t know what you’re looking for from the beginning, you won’t be in a position to hire the best candidate and get rid of the unfit ones. 75% of those who apply for a particular role are not qualified for it. So, be clear in the posting about which skills are fundamental and which ones are just nice to have so that you become successful in hunting for the ideal candidate.

5. Think About Your Tone of Voice

The first point of contact that job seekers will have with the company is the job advert. What’s more, the tone of voice used will portray the company’s culture. If the company is laid-back and has a casual atmosphere, then use the ideal wordings. Moreover, don’t use humorous and informal language if the organization is a formal one or you’ll end up attracting the wrong candidate.

6. Make Use of Subheadings

Most individuals tend to write a lot of paragraphs that contain the right content yet they don’t make it easy to find. Rather, consider the structure and use bullet points and subheads. The ad ought to be split into clearly marked sections, for example, one on the job responsibilities, another one on the application process and one on the ideal candidate’s qualifications.

7. Get Personal

Job seekers will probably apply to a posting if they feel connected to the job. Get emotional and personal in your job adverts to grab your readers’ attention. Make use of “you” rather than “the ideal candidate.” Get them excited about the good things that come with the job, for instance, flexible working hours.

8. Request for a Cover Letter

A cover letter will provide more information about the applicant

A cover letter will provide more information about the applicant

A cover letter will give insights on a job seeker’s character; education level and communication style, and enable you to filter out undesirable applicants before an interview. However, in 2017, statistics indicate 47% of job applicants didn’t submit a cover letter with their current or recent job application. So, if you require this from your potential candidates, make sure that your advertisement says so.

9. Include a Specific Instruction

Another approach to reducing your workload, particularly if you’re searching for a detail-oriented candidate, is to include a specific instruction some place in the middle of the advert. For example, write that you’ll only take a look at the application if the email has a specific word or phrase in the subject line.

It might feel like you’re trying to be sneaky. However, all you will be doing is to filter out those who haven’t gone through the ad carefully.


There you have it. The above are just but some of the ways of writing a compelling job ad. Recruitment can be a costly affair for most companies and businesses, so this means that you need to make it worthwhile to ensure that you get the best candidate.

Kevin Nelson

Kevin is a professional educator and a private tutor with over 8 years of experience. He is also a content writer for EssayWriterSite.com and various blogs about higher education, entertainment, social media & blogging. During his off time, Kevin enjoys traveling and cooking.

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