5 simple tips that will increase sales


Selling has changed over the last few years. Business has got tougher and although markets have picked up and business is more fluid again, things have changed.

And because things have changed, salespeople have had to change too. We have to be better. We have to be more focused. We have to add more value. We have to be professional in a way that we’ve never been professional before.

I know that many people don’t want to hear that. They want to blame something or someone else. If you watch football or any sport, you will see this a lot… teams losing and then players and managers blaming the weather, the pitch, or the referee. If I was managing a team, the first thing I would teach them is that the only comment they can make after a game is about what they did or did not do and what they could do differently next time.

I don’t want to hear about the blinking referee, the wrong kind of grass, or the wrong colour sun. You will get some good refs and some bad ones. You will have some poor luck and some amazing luck but, crucially, you cannot change the ref and you cannot change the weather. You can only change yourself.

The same is true in selling. You can only change you.

So here are 5 quick tips for success in sales.

  1. Be the best you can be. Lift your game. Give your all. Be at a “10”. Kick some ass. Take no prisoners. Put whatever cheesy moniker you like on it but when it comes down to the wire, the top salespeople feel, look, and act like the top salespeople. Funny that.
  2. Work on your mindset. The best salespeople believe that they are the best salespeople. They believe that they can make sales. They believe that there is business out there. They believe that they add huge value for their clients. What do you believe?
  3. Think BIG. Martin Luther King said, “I have a dream”. He said a lot of other stuff too but do you remember that? No? Me neither. That’s because people love people with dreams. They’re motivated, they’re inspired and they’re full of passion. And funnily enough those kinds of people make great salespeople and great leaders too. People want to work with them. People want to buy from them. People want to spend time with them. What’s your dream?
  4. Know what works and what doesn’t. A lot of the old sales-isms have changed. If there was an “ology” in sales it would have morphed a lot over the last few years. The world has changed, business has changed and selling had to change too. If you’re too pushy, too self-centred and too quick to talk about your solutions then you’re going to get canned. Find a way to be more genuine, more humble and to add more value and you’re in. Simple.
  5. Manage your time, don’t let time manage you. In the words of my mate Ferris Bueller, “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it”. And that was 1986! It’s worse now. If you’re investing your valuable time and energy on the wrong activities, then you’re not going to get the sales results that you want and need.

A lot of people want to make sales complicated. Heck, a lot of people want to make life complicated… but it’s not. It’s simple. Living it however can be another thing entirely.

If you want to make more sales, if you want to be more motivated and proactive, if you want to create a value based, sale culture in your business then today is the day to get on and do that.

Gavin Ingham

Gavin is a speaker and author of “Motivate People” and “Objections! Objections! Objections!” Gavin has given over 1000 paid talks to over 100,000 delegates, spoken in nearly every county in England, all over Europe and in the US and Africa. With talks from small SMEs to the likes of Jaguar, UBS, The Royal Bank of Canada, Microsoft and Renault Trucks, he knows what it takes to motivate and inspire audiences to change and adapt to today’s competitive markets.

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