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The mistake MOST recruiters make when it comes to social media

The mistake MOST recruiters make when it comes to social media

The important place that social media has within recruitment is now pretty well documented. Social media has proven itself to be highly effective in generating leads and attracting talent, particularly passive candidates. And, of course, those candidates — wherever they might be — now have an expectation that recruiters will use social media.

But despite all this, many recruiters are left frustrated with the results they get from social media. In simple terms, the mistake that MOST recruiters make when it comes to social media is that they expect too much of a return for too little effort.

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How apps bring the world of recruiting to mobile devices

Regardless of whether you are a part of it or even want to admit it, we live in a world where the majority of people spend an immense amount of time looking at the screens of their mobile devices. One might even say we are turning into zombies who crave the warming glow of our devices, but as Simon Pegg warned us in the best zombie movie ever, we shouldn’t use the Z word, “…because it is ridiculous.”

It is also lazy.

The fact remains, however, that mobile devices have long become the main internet entry point and it is a trend that will probably not be reversed.

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5 effective ways to launch your social media campaign

Deciding that you want to be active on social media is always a good start. It’s then what you do next as to whether you execute social media effectively or not.

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Which social platforms are right for your recruitment agency?

Social Media has revolutionised the way that communication is being done, professionally and personally. As per some research carried out in 2011, it was found that almost half of the jobseekers in the UK use social media to find and apply for jobs. It was noted that nearly 20% use Facebook and 33% use LinkedIn.

With such stats at hand, after deciding you’re going to take your agency to the world of social media, it then becomes a little difficult for agencies to decide which platform they need to be active on.

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Are you a LinkedIn loser?

Are you a LinkedIn loser?

Are you a LinkedIn loser?

Recruiters are usually prodigious users of LinkedIn but are they actually using LinkedIn effectively and building credibility and influence?

Many people like to believe they are doing all the right things but how do you really know if you are a LinkedIn super-user or a super loser? (tweet this)

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The truth about LinkedIn skills and endorsements

“Everyone knows Skill endorsements are a joke so why are LinkedIn persisting with them?

This was a question I was recently asked by a listener to my podcast LinkedInformed and my immediate response was… good question! It really got me thinking.

LinkedIn are more than capable of mistakes, glitches, and errors but something of this nature is clearly a strategic decision and on matters of strategy LinkedIn are usually very switched on.

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