Well, Christmas and New Year already seem a long time ago. It’s the time of the year that I really notice the customer service that I receive – good and bad. There’s that old adage that if you have good service you tell 3 people, but if you have bad… then it’s 11. I think social media means we can times that by at least 10 if not 100.
In any industry, your staff members are the most important asset and if their actions are giving a negative representation of your business, then they are damaging your brand. It’s a phrase that I use a lot in the recruitment industry in that a company is only as good as the individual consultants.