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USPs: Free purple Hippos for all new customers

USPs: Free purple Hippos for all new customers

Now that would be unique… different… and would make a company stand out against their competitors! If you review the definition of unique you will find explanations such as:

  • Being the only one of its kind; unlike anything else
  • Unequalled
  • Unparalleled
  • Unmatched
  • Incomparable

Based on the definitions above — where companies find themselves with high competition, with similar solutions, similar pricing policies targeting similar customers and clients — is there really such thing as a Unique Selling Point?

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Recruiters: 4 client and candidate personality traits you MUST know about

Ever wondered why some client and candidate relationships are so easy and some are a nightmare?

There are many reasons for this, but as a recruitment consultant, the first thing you need to say to yourself is that old cliché “It’s not you, it’s me!”

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