Knock the competition... yeah, that's a great business development strategy!

Knock the competition… yeah, that’s a great business development strategy!

One of the first rules that I learnt in sales was ‘don’t knock the competition’. It makes you look petty and gives the impression that your product (whatever that is) isn’t good enough to stand on its own two feet and beat the competition in a direct comparison.

So why is it that recently there has been so much emphasis on making statements about how bad your competition is in servicing its clients?

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5 mistakes recruiters make (and how to avoid them)

5 Mistakes Recruiters Make (And How to Avoid Them)

Recruitment is a fast-paced environment. Targets, deadlines and pressure can all lead to sloppy practice, even for the most experienced recruiter, and inevitably the same mistakes rear their ugly heads.

Here are five common mistakes made by recruiters and how to avoid making them yourself.

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How to Conquer Recruitment Marketing With Great Content

How to Conquer Recruitment Marketing With Great Content

Several researchers have concluded that more than 60% of candidates would not apply for a job in a company that has a bad reputation. Since the financial crisis in 2008, the talent pool has been constantly shrinking. Companies often need to go outside the regular recruitment process in order to attract the best candidates. Recruiters are taking the proven marketing approach when trying to attract top talents. This new trend is also called recruitment marketing.

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Why Cloud Computing Matters For Recruiting

Why Cloud Computing Matters For Recruiting

If you’ve kept up with major technological trends over the last few years, you have probably heard of cloud computing, or simply “the cloud.” At this point, many of your online activities and communications are linked with cloud computing. Cloud computing is simply a software solution that allows you to access information over the Internet through your browser.

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The Biggest Challenges of Managing Remote Recruiters (and how to overcome them)

The Biggest Challenges of Managing Remote Recruiters (and how to overcome them)

At the moment, we are living through a major shift in the way we define the workplace and behave in the work ecosystem. New technological advances and the various changes that they have brought in the way people see their careers have created a new kind of workplace.

One very noticeable aspect of this new workplace is that more and more companies operate almost exclusively remotely, with employees putting in their work from cities, counties and even continents away.

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7 reasons why people don't set goals... and why you should

7 reasons why people don’t set goals… and why you should

Whether for business, career, health, finance, social or hobbies, everyone knows and understands the power of goal setting. For years, experts and gurus have carped on about the value of setting goals. Everyone knows that they should set goals to help them to achieve their aims and objectives…

So why is it then that so many people don’t set goals when they know that they should?

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How easy is it to move from Senior Consultant to MD?

How easy is it to move from Senior Consultant to MD?

I’m sure we’ve all experienced it – either personally, or we know someone that has attempted it and hopefully even succeeded; that superstar consultant, who just got it from their first month and was very successful. They grow with their company over a few years and then hit the point where their entrepreneurial spirit takes over and they make the leap to “I’m going to set up and do this on my own”.

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RECRUITERS - HOW TO KEEP THINGS IN PERSPECTIVE

RECRUITERS – HOW TO KEEP THINGS IN PERSPECTIVE

Keeping things in perspective is critical within the every changing world of recruitment, so how can you keep things in perspective?

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4 benefits of niche recruitment services

4 benefits of niche recruitment services

Recruitment is a dynamic and changing sector that must adapt to keep up with the ever-changing working culture. Over recent years, with the boom in online recruitment and the power this has given the candidate, the industry has had to become smarter and prove its worth over automated job boards and social media platforms. With this, we’ve seen a rise in niche recruitment services.

So what are the benefits of being a niche provider, and how can the extra cost be justified to clients?

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USPs: Free purple Hippos for all new customers

USPs: Free purple Hippos for all new customers

Now that would be unique… different… and would make a company stand out against their competitors! If you review the definition of unique you will find explanations such as:

  • Being the only one of its kind; unlike anything else
  • Unequalled
  • Unparalleled
  • Unmatched
  • Incomparable

Based on the definitions above — where companies find themselves with high competition, with similar solutions, similar pricing policies targeting similar customers and clients — is there really such thing as a Unique Selling Point?

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