How to set the compensation structure for your startup

How to set the compensation structure for your startup

Striking a compensation structure is usually the last thing on any founder’s mind. But just like the exercise regime that you keep putting off, it will only slowly manifest into an enormous problem in the future.

And I am not talking about anything complicated. This isn’t going to be a 10-levels, multi grids table with complex formulas that will take a rocket scientist to understand.

It is a simple framework to provide the right foundation that will compliment your scaling journey.

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sell-yourself

If You Cannot Sell Yourself, You Cannot Sell.

“Gavin, we have a great product, clients like it, people want to buy it, but it’s too expensive. Our competition are cheaper and, although they’re not as good, provide better value for money. Because of this, the prices that we been asked to sell at are just not realistic.”

I had just finished my talk at his sales conference and I looked at the salesperson in front of me. He looked earnestly back, awaiting my answer. Sometimes, I think that people want me to wave my magical sales, light sabre and sprinkle them with some kind of sales, Jedi dust! Unfortunately, I had forgotten to pop it in my pocket as I left home that morning, so I had to settle for a bit of good, old fashioned questioning…

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The mistake MOST recruiters make when it comes to social media

The mistake MOST recruiters make when it comes to social media

The important place that social media has within recruitment is now pretty well documented. Social media has proven itself to be highly effective in generating leads and attracting talent, particularly passive candidates. And, of course, those candidates — wherever they might be — now have an expectation that recruiters will use social media.

But despite all this, many recruiters are left frustrated with the results they get from social media. In simple terms, the mistake that MOST recruiters make when it comes to social media is that they expect too much of a return for too little effort.

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Leveraging Recruitment Marketing to Attract Top Candidates

Internet marketing allows consumers to find whatever product or service they are interested in. Similarly, employers and recruiters can utilise the same strategies to attract talent to their organisations. This is due to the fact that consumers and job seekers share a common interest and that is the good quality of a brand. To ensure maximum impact, recruitment marketing combines company marketing with powerful recruitment strategies.

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How apps bring the world of recruiting to mobile devices

Regardless of whether you are a part of it or even want to admit it, we live in a world where the majority of people spend an immense amount of time looking at the screens of their mobile devices. One might even say we are turning into zombies who crave the warming glow of our devices, but as Simon Pegg warned us in the best zombie movie ever, we shouldn’t use the Z word, “…because it is ridiculous.”

It is also lazy.

The fact remains, however, that mobile devices have long become the main internet entry point and it is a trend that will probably not be reversed.

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5 effective ways to launch your social media campaign

Deciding that you want to be active on social media is always a good start. It’s then what you do next as to whether you execute social media effectively or not.

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Recruitment and big data – match made in heaven?

Recruitment and Big Data – Match Made in Heaven?

Recruitment was never an industry to shy away from new technological advancements and tools that would help people do a better job. In fact, you might say that as far as the business world goes, recruiters and other people from the industry have traditionally been among the first to adopt new technologies and aids that made them more efficient and successful.

It is therefore no surprise that a number of recruitment companies and other people who work in the industry have started including big data in their conversations. Some people have already started tapping into the immeasurable pool of information that is big data, while others are still thinking of ways to put it to good use. The important thing is that it is becoming more than just a buzzword of the day.

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Which social platforms are right for your recruitment agency?

Social Media has revolutionised the way that communication is being done, professionally and personally. As per some research carried out in 2011, it was found that almost half of the jobseekers in the UK use social media to find and apply for jobs. It was noted that nearly 20% use Facebook and 33% use LinkedIn.

With such stats at hand, after deciding you’re going to take your agency to the world of social media, it then becomes a little difficult for agencies to decide which platform they need to be active on.

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5 paid sales automation tools that’ll boost your revenue

Did you know that 90% of news businesses will fail?

Every entrepreneur starts off with the best intent to disrupt the industry, to democratise usage, and to change the world. But it still boils down to dollar and cents to keep your business afloat.

Ultimately, website traffic and Facebook likes can’t pay the bills.

Whether you are a small business owner, solopreneur or a freelancer, you can increase your revenue by implementing the right tools and creating a strategy that has been proven to yield results.

It won’t be easy if you rely on the same tired strategy and methods that everyone else is using.

Fortunately, opportunities are waiting. There are so many tools that can help double your revenue.

So, what types of tools am I talking about here? Here is a rundown of five paid sales automation tools.

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