6 Habits Recruiters Should Steal from Successful Marketers

6 Habits Recruiters Should Steal from Successful Marketers

Akin to marketing, recruiting is also a complex and multifaceted activity that involves selling. Whereas marketers need to be successful at selling products and services, recruiters’ job entails “selling” job positions to candidates and jobseekers.

Correspondingly, in order to be a good recruiter, you need to start thinking like a marketer. This involves “stealing” some successful marketers’ habits. Let see what some of those are!

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Four Lead Generation Tips for Recruiters

Four Lead Generation Tips for Recruiters

With so much competition across the board, recruiters need to find a way to stand out from the crowd and gain the upper hand and the confidence of possible clients.

While there are no set rules for success, here are some tips on how you can enhance your chances of becoming a major leader in your field.

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How to Use Social Media to Attract Top Talent

How to Use Social Media to Attract Top Talent

When you’re a human resources manager or a business owner, you want to have access to the best, talented candidates possible for the success of your business. Talented individuals don’t stay on the market long, so it’s important to be accessible and engaged with the candidates where they spend most time.

Social media is a fantastic way to connect with an audience, and that audience is likely full of candidates who would make great employees. Almost all professional recruiters network, so why not attract talent using social media.
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5 ways to measure social media ROI as a recruiter

5 ways to measure social media ROI as a recruiter

It’s all too easy to believe that the number of followers or ‘likes’ are an accurate barometer of how successful social media activity is. Of course, these are not referred to as ‘vanity metrics’ without reason – and for HR and recruiters the numbers are largely irrelevant.

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How recruiters can use events to collect leads

How recruiters can use events to collect leads

Given the large networking element of the industry, recruiters can benefit massively from attending and organising events. Considering the volume of potential candidates that attend niche conferences and meet-ups, industry events can be invaluable for securing leads, which is the ultimate goal for any sales driven enterprise, after all.

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A Simple Guide To SEO

A Simple Guide To SEO

When hearing people discuss the best way to “optimise” your website or job advert for “SEO” purposes, you may feel like you’re listening to someone speaking a make-believe language. Don’t panic! Your saviour is here! We have put together this handy guide, so that you can understand exactly what all of this means.

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9 Tips to Help You Recruit the Best Millennial Talent Online

9 Tips to Help You Recruit the Best Millennial Talent Online

Millennials have a deep understanding of the Internet, so what better place to recruit them than online? Through social media, it’s easier than ever to reach professional millennials that can provide great insight for your company. Locating new employees online is becoming increasingly popular, too – in fact, 86% of people currently in their first decade of employment use social media to search for jobs and research potential employers.

With this in mind, these 9 tips can help you locate your next millennial employee using a number of social media platforms.

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How to Conquer Recruitment Marketing With Great Content

How to Conquer Recruitment Marketing With Great Content

Several researchers have concluded that more than 60% of candidates would not apply for a job in a company that has a bad reputation. Since the financial crisis in 2008, the talent pool has been constantly shrinking. Companies often need to go outside the regular recruitment process in order to attract the best candidates. Recruiters are taking the proven marketing approach when trying to attract top talents. This new trend is also called recruitment marketing.

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4 benefits of niche recruitment services

4 benefits of niche recruitment services

Recruitment is a dynamic and changing sector that must adapt to keep up with the ever-changing working culture. Over recent years, with the boom in online recruitment and the power this has given the candidate, the industry has had to become smarter and prove its worth over automated job boards and social media platforms. With this, we’ve seen a rise in niche recruitment services.

So what are the benefits of being a niche provider, and how can the extra cost be justified to clients?

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USPs: Free purple Hippos for all new customers

USPs: Free purple Hippos for all new customers

Now that would be unique… different… and would make a company stand out against their competitors! If you review the definition of unique you will find explanations such as:

  • Being the only one of its kind; unlike anything else
  • Unequalled
  • Unparalleled
  • Unmatched
  • Incomparable

Based on the definitions above — where companies find themselves with high competition, with similar solutions, similar pricing policies targeting similar customers and clients — is there really such thing as a Unique Selling Point?

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