4 Ways a Website Redesign Can Help You in Your Recruitment Process

A website redesign is likely to cost you tens of thousands of dollars. It’s not something you undertake lightly. However, it’s sometimes well worth the cost.

Many companies think about a website redesign project from the customer perspective. While it certainly helps bring in new prospects and build rapport with your visitors, there’s another audience to consider as well. These are your potential new hires!

Someone interested in working at your business will review your website to get a feel for your company’s culture, history, and impact. Here are four ways a website redesign can make a big difference in the impression you make on recruits.

 

Read more

How to Use Mobile Marketing in Recruitment Effectively

Nowadays, job seekers have a plethora of options to choose from in the job market. They also have access to tools and platforms that make their search for jobs easier than decades ago. One core contributor to such a change is mobile technology.

According to mobile traffic statistics, 62% of all internet users access the internet from their mobile devices. What’s more, 61% of the searches on Google (the largest search engine) come from mobile.

Having a mobile strategy is no longer a matter of choice when recruiting—it’s a must for companies looking to gain access to a wide talent pool. 

Read more

A lot of arrows in the wooden wall

Retargeting and HR: Advice on Reaching the Best of the Best

Recruitment and head-hunting are demanding and, sometimes, exhausting processes for both parties. On the one hand, you have to fight others to get the most capable, experienced experts in the selected industry. On the other hand, if you are a talented, hard-working and experienced individual, you want to work for the best company there is. 

Read more

Recruiters: Here’s why you’re getting ZERO engagement on social media

Recruiters: Here’s why you’re getting ZERO engagement on social media

You put up a post on LinkedIn and ask your fellow colleagues to share it. Nobody bothers, right? Meanwhile, you see your competitors face blasted all over social media with tons of engagement, and you’re wondering “what the hell am I doing wrong?!”

I’m here to be the voice of reason you need to tell you that you’re probably getting a few things wrong. 

Read more

5 Reasons Your Recruitment Company Needs To Be Using Video

5 Reasons Your Recruitment Company Needs To Be Using Video

Digital video is undeniably the most powerful and popular communication medium on the planet so far. So popular that 60% of people would rather watch online videos than watching television, according to Google.

But the demand for online video content hasn’t plateaued yet – it’s still on the rise! In fact, 54% of consumers want to watch more digital video content from their favourite brands and businesses. Countless businesses have already jumped on the bandwagon and are profiting from this evolving trend.

Don’t you think your recruitment company can benefit from these kinds of trends? Of course, it can! There’s a reason why more and more recruiters are now incorporating video as one of the top content mediums in their recruitment campaigns.

In this article, we will share some video marketing statistics that will help you access the need to invest in corporate video production in 2019. Sounds good? Let’s dig right in!

Read more

5 Digital Marketing Channels to Promote Your Recruitment Agency

5 Digital Marketing Channels to Promote Your Recruitment Agency

As the digital age continues to break new boundaries and completely change the way consumers and users operate, company owners and businesses have to have the initiative to change and adapt with it.

Recruitment agencies are no different. There is a necessity to grow alongside each industry (or industries) your agency serves. Even your marketing has to go digital, as there becomes a need to stand out from all the noise of thousands of recruitment agencies trying to attract local customers attention.

Here’s 5 short and sweet actionable tips that your agency can apply today for your job postings (and your company!) to get noticed

Read more

How to Create Gated Content for Your Recruitment Blog

How to Create Gated Content for Your Recruitment Blog

Getting information out to consumers and finding leads is a challenging process. There are so many rules to follow for search engine optimization and keywords and content. It can be incredibly confusing. On top of all of that, you’re competing with hundreds if not thousands of other businesses online to have
your voice heard and your words read.

There are so many suggestions on how to have your content found, from developing online stories to engaging people with contests to gating your content for lead generation. All of these may or may not work for you, but you’ll never know unless you try. Having only one plan for marketing isn’t going to get you anywhere.

Read more

Recruiters - Spend a Day Back in the ‘90s Every Once in a While

Recruiters – Spend a Day Back in the ‘90s Every Once in a While

A few years ago when I was running a recruitment business in Hong Kong the server went down unexpectedly one morning. I remember watching as many of my team immediately began packing up their stuff and heading for the door like it was the end of the day.

Where’s everyone going?”, I asked casually as the stampede gathered around me as if there had been a fire evacuation.

There’s no connection so we can’t work”, one of them replied.

There’s absolutely no point just sitting around without Internet access”, somebody else chimed in, rallying the troops to all bail out with her.

If I’d had a whistle I would have blown it like a coach summoning the team back in off the field.

But I didn’t have a whistle so I just asked everyone to head straight back to their desks.

I suddenly realised that I had a team of supposedly experienced recruiters who actually believed they couldn’t work just because we’d temporarily lost our access to the Internet.

It was time for some basic Recruitment Training 101.

Read more

9 Simple Steps to Writing a Compelling Job Advertisement

9 Simple Steps to Writing a Compelling Job Advertisement

There are various ways of writing a job advert that will attract the right candidate

Job advertisement is crucial when it comes to filling a vacancy in an organization or business. However, getting the right candidates to apply can be tricky. How you frame the advert will determine who responds with an application, if any job seekers do. Below are 9 steps to creating a compelling job advert.

Read more

How to Save Time When Writing Your Recruiting Messages

How to Save Time When Writing Your Recruiting Messages

The process of recruiting can be long and tedious. The time spent crafting and initiating formal conversations with potential candidates takes more than usual for most recruiters. This causes an inefficiency of the whole process. However, recruiters can reduce their workload by using sophisticated systems that are tuned to give efficient solutions. This helps them avoid wasting useful time that would have been utilized in productive activities. About 75% of recruiters attest to using software to ease and save time on recruiting messages.

If you are a recruiter and are seeking to make your work more efficient, here’s a consideration of how you can save time when writing your recruiting messages.

Read more