5 paid sales automation tools that’ll boost your revenue

Did you know that 90% of news businesses will fail?

Every entrepreneur starts off with the best intent to disrupt the industry, to democratise usage, and to change the world. But it still boils down to dollar and cents to keep your business afloat.

Ultimately, website traffic and Facebook likes can’t pay the bills.

Whether you are a small business owner, solopreneur or a freelancer, you can increase your revenue by implementing the right tools and creating a strategy that has been proven to yield results.

It won’t be easy if you rely on the same tired strategy and methods that everyone else is using.

Fortunately, opportunities are waiting. There are so many tools that can help double your revenue.

So, what types of tools am I talking about here? Here is a rundown of five paid sales automation tools.

1. Yesware

Yesware is an all-in-one sales toolkit that helps you connect with prospects, track customer engagement, and close more deals.

By injecting data insights and sales communication tools into your existing email workspace, Yesware removes barriers to productivity and empowers sales teams to make smarter decisions, faster.

What I most love about this tool is the integration with my Outlook. Every email I send out becomes trackable and that allows me to know when someone opens my email. It can even monitor the links within my email.

Once notified, I could follow up timely with my prospects since I know they have read my email and/or opened up my links.

My 2nd favourite feature is the template function which is particularly useful for initial pitches where content is pretty similar.

Instead of typing everything from scratch or copying-and-pasting from an older sent email, it takes less than three clicks to generate a new email with the content.

The paid version comes with mail merge functions so you could upload a CSV with your contact lists and each email could be customised to show their first name and other dedicated information to bring across personalisation.

Price: $12 per user per month for a pro license.

Yesware Screenshot

2. Followupthen 

Clear out your inbox. Shorten your to-do list. Never forget to followup.

Remembering to followup is a real bitch. It is very easy to get into the flow to do a broad outreach exercise and connect with 100 new leads within a day. In an ideal world, they would reply to your email right away. But the perfect world doesn’t exist so you need to follow up with them.

You set up a Followupthen reminder by adding an instruction in the form of an email in the cc or bcc field.

So if you wish to be reminded of the email again in 3 days time, you add ‘3days@followupthen.com’ in the bcc field.

Or maybe you like to remind your recipient instead? Just have the email placed in the cc field then.

Price: $2 per user per month for up to 250 followups.

FollowUpThen Screenshot

3. Calendly

Calendly makes life easy for business professionals and their customers by streamlining appointment scheduling through simple, beautiful software.

Once you set it up, you can share a common link that shows your availability. Calendly connects with most major email service providers to retrieve your free time.

Anyone who wishes to make an appointment with you only need to click on the open slots and book away.

You eliminate email and phone tag for scheduling meetings and appointments.

Price: $8 per user per month for premium account

Calendly Screenshot

4. Pipedrive 

One of the best sales CRM I have ever encountered, and it is so easy to setup! Most of their competitors would make six figures just to setup. With Pipedrive, I did it myself in less than 5 minutes.

Their software is used by more than 10,000 customers around the world, including companies like Fortumo, Postmates, Falcon Social, Blippar, Mixcloud, and Discovery Channel.

Using easy drag-and-drop functionality, you could easily slot a new deal into your sales funnel and move them across.

One of my favourite features is the deal rot function. If there are no new activities for a deal over a defined period, that deal will turn red.

Price: $12 per user per month for a pro license.

Pipedrive screenshot

5. Replyapp 

With cold calling going the way of the dinosaur, email is your next best outreach. But to scale that effectively is still an enormous challenge.

What Replyapp does is it puts your email outreach on autopilot, while still making each communication personal.

You simply create campaigns and set up the number of emails sequence within each and when they should be released. Once you have a new lead dripped into the campaign, Replyapp will take care of the rest. 

The sequence will continue until your recipient breaks it, via replying to your email, saving you tonnes of time and allowing you to focus on the prospects that are more receptive.

Price: $12 per user per month for a pro license.

Replyapp screenshot

Conclusion

You can continue to rely on free tools, hoping that these are good enough, or you can invest a few dollars in these tools and watch your profit grow.

The choice is yours, and the direction you take is based largely on your strategy and budget. Just remember that these tools are not an expense. Instead, they are an investment in the future of your business.

Adrian Tan

Adrian Tan is CEO of The Resource Group, a boutique HR Consultancy that focuses on helping SMEs. Before this, he was the MD of RecruitPlus which he co-founded in 2004 and led to two HR Vendor of the Year award. He was named the HR Entrepreneur of the Year by SHRI in 2013. He blogs regularly on #Entrepreneurship and #HRTech on adriantan.com.sg.

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